NIELSEN-KELLERMAN LAUNCHES ALL NEW COX BOX

NK’s signature rowing product, the Cox Box, gets a makeover in a sleeker, lighter unit that boasts a user-friendly replaceable battery pack.

BOOTHWYN, PA... Nielsen Kellerman, manufacturer and distributor of performance electronics for rowing, is pleased to announce the release of the new Cox Box. The original Cox Box made its mark thirty years ago as the first product to help integrate the many tasks of a coxswain on the river. Now, introducing the new lighter Cox Box designed to fully maximize training and racing goals. The reliable product found in nearly every shell at the recent Olympic Games has a new look, twenty percent lighter body and superior functionality with an easily replaceable battery pack.

“We set out to keep everything that has made the Cox Box an icon - loud and clear voice transmission, hours of daily performance through years of hard use, and a super-simple user interface,” NK CEO Alix Kocher says of the inspiration for the new Cox Box, “We sat where our Coxswains sit, stood in our Coaches' shoes, and thought like a school CFO, to add and improve everything our customers told us they needed.”

The new Cox Box features:

  • Clearer voice reproduction and range from digital amplifier.
  • Digital charge indicator shows level of charge in use and when charging and also reads charge level from inserted battery pack.
  • New microphone uses reliable rubber connector and proven NK gold pins and sockets.
  • Improved microphone cable connector is very flexible, abrasion resistant, eliminates crackling interference and helps it to last longer even in salt water.
  • Uses same charger and wiring as current Cox Box.
  • Stores entire race history in memory - 256 data points. Coxswain can manually store race splits as well. Memory playback makes review easy. Reliable, intuitive keypad controls timer and memory.
  • 20% lighter than current Cox Box. Truly floats, even with bumpers on and microphone attached.
  • Replaceable, rechargeable battery pack. Battery packs can be charged up and stored, and popped in to restore Cox Box to full performance. Charged battery packs will hold charge for months.

Kocher says NK’s experience enables them to confidently deliver on customers’ changing needs. “After 30 years of making the Cox Box, the rowing product that defines the NK brand, we can say for certain that we know EVERY way our customers use and abuse this product and EVERY thing they need it to do.”

Nielsen-Kellerman is accepting applications for the Spring Training Cox Box pre-release program to selected participants for final field testing. This limited space program is open to fifty Cox Boxes. Participants in the Spring Training program will be among the first to have the all new Cox Box and are eligible to make a purchase at a 20% discount which includes a unit, top and bottom bumpers, newly designed microphone and a charger. Programs are limited to 2 units at this discount. Participants are required to use the unit immediately and provide product feedback. Spring Training participants will receive all final product updates and adjustments. If you are interested in participating in the Spring Training program, please contact Frank Biller at fbiller@nkhome.com to place your order.

The new Cox Box will retail for $509 including customized bumper combination. The Customer Care discount for the preceding Cox Box model will be fully applicable to the new CoxBox when available for retail sale. CCD cannot be combined with other specials.

For thirty years, Nielsen-Kellerman has been known worldwide for its waterproof speed measurement, timing and audio systems for competitive rowers. Virtually every shell at the 2008 Beijing Olympic games carried NK equipment. Nielsen-Kellerman’s Kestrel Weather division has been researching, developing and manufacturing technically advanced portable weather instruments for more than 10 years and owns multiple patents on their unique features.

- Train with knowledge, Train for speed -

For more information, contact Monica Devlin at 610.447.1555 X 306, mdevlin@nkhome.com
or visit www.nkhome.com.

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